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What is good design? Seems like a rather easy answer. Studies show that it is easier for us to spot poor design as opposed to good design.
Good design aims to register a positive association with end users and helps bring them back.
Good design keeps the audience in mind and makes their "visit" easier.
This translates to higher click rates, greater adoption, and more revenue!
Don Norman
Don Norman pioneered many principles relating to user experience, user research, prototyping, testing, and monitoring. Click play to hear more about the growing field from Dr. Don Norman himself.
User experience versus
User Interface
User Experience (UX) focuses on the story and emotion that registers when we interact with a product, app, or service. It answers the questions
Did I enjoy time I spent on the product?
Did we understand the problem?
User Interface (UI) is the platform used to engage the audience. It can be an application or physical product. The UI incorporates several tenants of the design thinking process. A good UI will answer yes to the following:
Did we make the experience intuitive?
Did we keep our brand consistent?
Design thinking process: the HOW
User Research
Design Sprint
Stakeholder Meeting
Prototyping
Testing
Release
HUERISTICS PROXIMITY CONTINUITY CONSISTENCY
USER IN CONTROL NEUMORPHISM MINMALISM
Can you spot DIFFERENCES below?
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